Pago Mobile Apps Let You Order & Pay for Food & Services

**Waqas** · August 11, 2011

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: Pago

Quick Pitch: Browse, order and pay for local goods and services from your smartphone.

Genius Idea: Letting mobile users skip in-store lines.

Just-launched startup Pago presents you with a convenient alternative to waiting in line at your favorite coffee joints and restaurants — skip the line and order via mobile app instead.

Pago launched Tuesday with apps for iOS, Android and BlackBerry, and more than 50 venue partners in Mountain View. The Hard Rock Hotel & Casino in Las Vegas is also a venue partner.

“Pago is a lifestyle approach to commerce, inspired by the inefficiencies in daily transactions for both consumers and businesses,” says Leo Rocco, Founder and CEO of Pago. “From buying a morning coffee to picking up dry cleaning, we knew that commerce could be easier and more personalized.”

App users can locate participating coffee shops, salons, flower shops, dry cleaners and restaurants accepting Pago mobile orders, and then place and pay via the apps. They can also leave reviews, share recommendations through Facebook and Twitter, and send gifts to friends.

On the flip side, merchants in the Pago network can tap into their existing point of sale systems, get transaction data and store customer information. Participating businesses can also use Pago to push out deals and discounts, as well as reward customers for loyalty.

Mountain View’s Chamber of Commerce has bought into the startup’s mobile and local approach to commerce and will back Pago with its full support. The city says it’s shooting to have 75% of all of its merchants accepting payments via Pago by the end of the year.

Pago, a San Francisco-based startup, has raised an undisclosed amount of funding.

Venues

Order

Order Options

Confirm Order

Order Confirmation

Over Receipt

Review Venue

Series Supported by Microsoft BizSpark

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.

More About: bizpsark, Mobile 2.0, Pago, spark-of-genius

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