H&M Gets Into Ecommerce With Exclusive Sale on Elle.com

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Fashion retailer H&M, which has delayed plans to launch ecommerce on its own website until spring 2012, is making its first foray into ecommerce Tuesday via Elle.com.

Beginning at noon ET, interested parties will be able to shop four key trends — Color Blocking, Modern Biker, ‘60s Mod and Menswear Inspired — from H&M’s fall collection at elle.com/HM. Elle stylists have selected four to five pieces for each look available for purchase, none of which are slated to hit stores until later this week.

This is the first time H&M has been available for purchase online in the U.S.

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