MOG Comes to Boxee & Target Stores

**Waqas** · August 30, 2011

Subscription streaming service MOG is now available on the Boxee Box, bringing MOG’s library of 11 million songs to Boxee users, available in 320 kbps.

MOG continues to increase its support for third-party devices. In addition to apps for the iPhone and Android, MOG is available on Roku and Sonos systems.

Last week, MOG announced that it was building on its partnership with BMW to bring MOG to cars equipped with BMW Apps. This is part of the MOG Fusion Program that the company announced at CES.

Competing music services like Rdio and Pandora are also making inroads in the connected device and automotive space.

The next big trend for subscription streaming services? Gift cards. MOG tells us that it has partnered with inComm, a leading player in the prepaid product space, to offer MOG gift cards.

Target retail stores in the U.S. will offer MOG cards worth $9.99 and good for one month of MOG Primo (which includes mobile, web and connected device access). Gift cards worth $9.99 or $19.99 (good for two months of MOG Primo) will be available at Target.com. MOG tells us that Target is the first retail partner that the company is announcing with inComm, but more retailers will be added in the future.

Earlier this week, Rdio introduced its own gift card program. Rdio cards can be purchased at Target retail stores or online, in denominations ranging from $10 to $100. The gift card model for subscription streaming services makes a lot of sense. Part of the success of iTunes can be attributed to its relatively low friction purchase process. If a user doesn’t have a credit card, that’s OK; he or she can get a gift card from one of many retail and drug stores to use in iTunes.

With Spotify making a big splash in the U.S. earlier this summer, the subscription streaming space is really heating up. Providers are increasingly going to have to work to point out how their offerings differ from the competition.

Do you use MOG? Let us know your thoughts on subscription streaming in the comments.

More About: boxee, MOG, music subscription services, rdio, subscription streaming

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