Blogger Gets Faster & Better Looking

[Waqas 48]

Google has made over its Blogger product with a new design and editing system in its first major update to the blogging platform in years.

Users can opt in to Blogger’s new user interface via a pop-up announcement starting Wednesday.

Blogger users will find a look that more closely resembles Google’s current aesthetic, a simplified and more expansive post editor, and a new “Overview” section for monitoring recent traffic and comments.

“We’ve rewritten the entire editing and management experience from scratch so it’s faster and more efficient for you — and easier for us to update and improve over time,” Blogger Product Manager Chang Kim explains.

Blogger, initially developed by Evan Williams and Pyra Labs, was sold to Google in 2003. Once avant garde, the product has stagnated as hipper and faster blogging platforms — think WordPress, Tumblr and even Twitter (also by Williams) — have taken off.

Mashable previously reported that Blogger would be overhauled in tandem with a brand unification effort that would also see the product’s name changed to Google Blogs. It appears as if Blogger will keep its classic name, at least for the time being.

“We’re working hard to fundamentally revamp and improve the Blogger experience from the ground up, and we hope you enjoy the first in a series of major updates that are on their way in the coming months,” Kim says.

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