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iPhone Tops U.S. Smartphone Customer Satisfaction Survey

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Apple leads U.S. smartphone manufacturers in customer satisfaction, according to a new survey by J.D. Power and Associates.

It’s the sixth time in a row the Cupertino giant has topped this survey. Apple scored 838 points with great marks in all areas, particularly ease of operation and features.

HTC came in second, followed by Samsung, Motorola and RIM. With only 721 points, Nokia’s performance was particularly poor, even finishing behind the now defunct Palm.

The report reveals customers have a sweet spot for almost every physical characteristic of their smartphone. For example, smartphones under 5 ounces are preferred over heavier ones. Overall, the key factors for evaluating smartphones are performance (35%), ease of operation (24%), features (21%) and physical design (20%).

The study also points out customers’ appreciation of 4G connectivity.

What are the most important features of a smartphone for you? Let us know in the comments.

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[via Engadget]

More About: apple, customer satisfaction, Nokia, RIM, survey

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