Fall TV Goes Social: Whatâ€™s On Monday Nights?

**Waqas** · September 12, 2011

The Fall TV Goes Social Series breaks down what shows are premiering each night of the fall season and how they’re utilizing social media.

The network Fall TV season officially kicks off this week as 27 new shows hope they have what it takes to resonate with viewers.

To connect with audiences, networks, show producers and cast members are embracing social media, taking to Twitter and Facebook to get the word out and build buzz.

In celebration of the new season, we’ve decided to take a look at each of the new shows and the various social strategies at play. Check out the four new shows airing Monday nights this fall. Let us know in the comments which ones you’ll be watching.

2 Broke Girls

Network: CBS

Start Date: Monday, Sept. 19

Time Slot: 9:30 p.m. ET - 10:00 p.m. ET

Description: "2 Broke Girls is a comedy about two young women waitressing at a greasy spoon diner who strike up an unlikely friendship in the hopes of launching a successful business -- if only they can raise the cash."

How It's Using Social Media: Beyond just having official Twitter and Facebook accounts for the program itself, most of the cast members associated with 2 Broke Girls are also on Twitter. Lead actresses Beth Behrs and Kat Dennings are both actively tweeting in the lead-up to the show's premiere.

How to Follow: You can follow @2BrokeGirls_CBS on Twitter and like 2BrokeGirls on Facebook. CBS is also using the official Twitter hashtag, #2BrokeGirls for the show.

The Playboy Club

Network: NBC

Start Date: Monday, Sept, 19

Time Slot: 10:00 p.m. ET - 11:00 p.m. ET

Description: "It's the early '60s, and the legendary Playboy Club in Chicago is the door to all your fantasies...and the key is the most sought after status symbol of its time."

How It's Using Social Media: In addition to the official Facebook Page and Twitter account, NBC has staged various promotions using its Fan It affinity game. NBC started promoting The Playboy Club in earnest over the summer and its campaign has paid off. The show already has nearly 94,000 likes on Facebook.

How to Follow: You can follow @NBCPlayboyClub on Twitter and like NBCThePlayboyClub on Facebook.

Terra Nova

Network: Fox

Start Date: Monday, Sept. 26

Time Slot: 8:00 p.m. ET - 9:00 p.m. ET

Description: "A family travels from the year 2149 to the prehistoric past in an effort to help recolonize the planet and save mankind."

How It's Using Social Media: Fox has put a lot of effort into crafting its official Terra Nova website, including videos, photos and "behind-the-scenes" psychiatric evaluations that give you a better sense of the show and its characters. At LiveTerraNova.com, you can sign in to a site called "The Lottery" using Facebook to access a more enhanced, viral/second-screen aspect of the show.

How to Follow: You can follow @TerraNovaonFox on Twitter and like TerraNovaonFox on Facebook.

Hart of Dixie

Network: The CW

Start Date: Monday, Sept. 26

Time Slot: 9:00 p.m. ET - 10:00 p.m. ET

Description: "Fast-talking New Yorker and brand new doctor Zoe Hart has it all figured out -- after graduating top of her class from medical school, she'll follow in her father's footsteps and become a cardio-thoracic surgeon. But when her dreams fall apart, Zoe decides to accept an offer from a stranger, Dr. Harley Wilkes, to work with him at his small practice in Bluebell, Alabama."

How It's Using Social Media: The CW has dedicated a Facebook Page to the show, as well as a Twitter portal. The network is also using its official Twitter account and YouTube accounts to promote the show.

How to Follow: The CW has a handy social Twitter portal setup for its various shows, including Hart of Dixie. Cast members @ScottPorter and @Jaime_King are actively tweeting.

What New Show Will You Watch on Monday Nights?

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