Welcome to Mashable Entertainment

**Waqas** · September 13, 2011

Welcome to the new Mashable Entertainment section, presented by Samsung Mobile. As Mashable‘s CEO Pete Cashmore wrote earlier Tuesday, Mashable continues to grow and expand. Part of that growth means that we have the opportunity to better explore some of the industries that are most influenced by technology, social media and digital culture.

Over the past five years, the entertainment industry has changed. Social and digital media are having a profound impact on how entertainment content is created, consumed and distributed. Services like Netflix, Hulu and Spotify and the ability to access content across devices — mobile phones, settop boxes, tablets and more — have forced establishments to realign and adjust, lest they perish.

For the past decade, the narrative around the music industry has been largely about its struggles to adapt to the digital age. The film and television industries have (thus far) avoided the same fate, but changes in consumer behaviors and the rise of ubiquitous connectivity has changed those fields, too. Even relatively new industries, like video games, are experiencing disruptions as low-cost casual games on mobile devices start to impact traditional console and PC game sales.

With Mashable Entertainment, our goal is to focus on the intersection of technology and entertainment, and their evolving nature. To do that, we’ll be covering the latest happenings and innovations in social TV, connected devices, subscription music services and casual games.

For example, as the Fall TV season kicks off, we’re going to look at the role social media is having on the traditional television landscape. As the season progresses, we’ll be monitoring social TV analytics and trends to see what impact, if any, social media is having on a show’s success or failure. We’ll also be reporting live from the 63rd Primetime Emmy Awards on Sunday, Sept. 18.

Ten years ago, the pinnacle of connected entertainment was watching The Sopranos on DVD. There were no MP3 players, no smartphones, and Netflix was a small mail-based rental service trying to compete with the likes of Blockbuster. If someone had presented how the entertainment industry would look 10 years later, and the huge role that technology had in shaping it, I would have laughed. Here’s to the future of entertainment!

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