VW Releases Inventive Facebook Timeline Cover for Fans

**Waqas** · October 7, 2011

A mockup of a Facebook Timeline profile with the VW image.

After having seen some clever cover photos from users of the new Facebook Timeline, it was only a matter of time before brands (and their agencies) brought their ideas to the fore.

VW is among the first. The automaker has created an appropriately themed image for Facebook users in need of a cover for their redesigned profile pages, which are expected to go live sometime Friday.

The cover image matches the current out-of-home and print advertising being used to market the 2012 Beetle, which already uses — fortuitously enough — the tagline, “Profile Update.” Extending the campaign to the new Facebook profile layouts was practically obvious, a spokesperson said.

How do you feel about turning your Facebook profile into a marketing vehicle?