Klout Tweak May Affect Your Score

**Waqas** · October 26, 2011

Klout has tinkered with its method for determining social media influence and it may affect your score on the platform.

The new scoring model “represents the biggest step forward in accuracy, transparency and our technology in Kloutâ€™s history,” Ash Rust, director of ranking, announced on Klout’s post Wednesday. CEO Joe Fernandez outlined the thinking behind those changes in a blog post last week.

The upshot, Fernandez wrote, is that “a majority of users will see their scores stay the same or go up but some users will see a drop.” The good news for those in the latter category is that Klout can offer a diagnosis. “We now have the power to share the specific actions that are helping or hurting your score,” Fernandez wrote. “When your Klout Score changes you will be able to match it to a corresponding change in one of these subscores and understand why the change has occurred.”

Three-year-old Klout, which has calculated more than 100 million scores, is constantly updating its formula. The company recently took into account Google+ and WordPress.com activity as well as interactions on Twitter and Facebook.

Did your score go up, down or stay the same? Let us know in the comments.

BONUS: What Klout’s New Topic Pages Look Like

The San Francisco-based startup also released another new feature last month that lets users gain insights on top content influencers as well as users who have received the most +Ks for respective topics.

To populate a user’s Topic Pages (see screenshots below), Klout analyzes the user’s content created across the 11 networks it calculates.