The Colbert Report Comes to Flipboard

[Waqas 48]

It looks like earlier rumors are true: Flipboard is indeed getting into TV and film — starting with The Colbert Report.

The iPad app, which has long been posited as a social newsreading magazine, welcomed Comedy Central’s Colbert Report Wednesday. Bud Light and Paramount Pictures have both signed on as inaugural advertisers for Flipboard’s new video section.

The show is not coming to the app in full though. Users wll be able to browse clips of recent episodes, as well as tweets from the show and Colbert’s Twitter account, says Erik Flannigan, EVP of digital media at parent company Viacom.

In an interview with Reuters this summer, Flipboard CEO Mike McCue suggested that the company was working to bring video to the app by the end of the year, something investor Ashton Kutcher no doubt has a hand in.

The company is also in the final stages of releasing its iPhone app.

Image courtesy of MikeBrowne via Flickr

More About: Comedy Central, Flipboard