The Evolving Role of Social Media in News Organizations [LIVE Q&A]

**Waqas** · October 26, 2011

A few years ago, news organizations were unsure about social. Journalists were apprehensive to create Twitter accounts and media companies questioned whether a branded Facebook fan page was necessary.

Nowadays those uncertainties are irrelevant. Social media has become the driving force of many news organizations’ digital strategies. They don’t just want to have a presence on the social web — they want to make the most of it.

That’s why some newsrooms have hired social media editors and community managers to guide their social media approach. Still, the day-to-day tasks of these employees differs from organization to organization.

Anthony De Rosa of Reuters, Drake Martinet of All Things D, Katie Rogers of The Washington Post and I will attempt to define what a social media editor is and how the role has changed at Mashable‘s Media Summit on Nov. 4.

Today we’re kicking off the conversation with a virtual pre-panel here on Mashable. Join us in the live chat below to ask questions and see our thoughts about the evolving role of social media in newsrooms and how it’s changing our day-to-day work as social strategists.

Image courtesy of iStockphoto, rubenhi

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